From the research I have conducted about the music video director Hype Williams, I saw that most music video directors including Williams have certain styles which are used in different music videos. I saw that Williams used the fisheye lens in his early works which is something I could consider when creating the music video. I would consider this as it emphasises the centre of the screen which if we were using mid shots and showing the artist off then it would be useful. In addition, his use of tracking shots and aerial shots are used to create a dynamic feel to the video and I may incorporate this into my video to create a dynamic video which isn't always static.
Monday 28 September 2015
Case Study: Hype Williams
From the research I have conducted about the music video director Hype Williams, I saw that most music video directors including Williams have certain styles which are used in different music videos. I saw that Williams used the fisheye lens in his early works which is something I could consider when creating the music video. I would consider this as it emphasises the centre of the screen which if we were using mid shots and showing the artist off then it would be useful. In addition, his use of tracking shots and aerial shots are used to create a dynamic feel to the video and I may incorporate this into my video to create a dynamic video which isn't always static.
Sunday 20 September 2015
Controversy in Music Video
Controversy is a word that has been seen a lot recently in the music video industry. Most recently being the Rihanna video for 'Bitch Better Have My Money'. The article in Q-Magazine by Dorian Lynskey, he talks about how the video is the beginning of the fall for Rihanna. In the video, it involves Rihanna kidnapping a woman and tying her up upside down naked in order to blackmail her husband for money.
The article speaks about how the use of event videos shows that the artist is slowly beginning to downfall. Dave Grohl said "when a musician starts to use the phrase 'mini-movie' to describe a video, it's time to quit." This indicates that even in the music industry event videos are seen as a bad thing and that other artists will refrain from creating them for their music.
The madly hyped Rihanna video will have been released on YouTube, Vimeo and other video sharing websites which now contribute towards the top 40 in both the UK and the US. This means that people who view the 'event video' will contribute to its increase in the charts. The controversy behind it will also work in Rihanna's favor with social media being in its prime zone, people will share it to show how bad the video and as people go to view how controversial it is, it will result in more people throwing views for the video. In a way, the controversy in the video is working in her favor.
Controversial videos are becoming more and more common, this is because the video thrives on the attention it receives for it being controversial and as people share it around as it is so 'shocking' it results in the video receiving so many views and becoming popular. An example that became popular for its controversial video was Robin Thicke's 'Blurred Lines' which contained the vocals "I know you want it; You're a good girl; Can't let it get past me; You're far from plastic; Talk about getting blasted" and the video posed girls naked on screen. The video was very controversial and it became popular due to the people sharing the video and telling their friends about how shocking the video actually is.
The article speaks about how the use of event videos shows that the artist is slowly beginning to downfall. Dave Grohl said "when a musician starts to use the phrase 'mini-movie' to describe a video, it's time to quit." This indicates that even in the music industry event videos are seen as a bad thing and that other artists will refrain from creating them for their music.
The madly hyped Rihanna video will have been released on YouTube, Vimeo and other video sharing websites which now contribute towards the top 40 in both the UK and the US. This means that people who view the 'event video' will contribute to its increase in the charts. The controversy behind it will also work in Rihanna's favor with social media being in its prime zone, people will share it to show how bad the video and as people go to view how controversial it is, it will result in more people throwing views for the video. In a way, the controversy in the video is working in her favor.
Controversial videos are becoming more and more common, this is because the video thrives on the attention it receives for it being controversial and as people share it around as it is so 'shocking' it results in the video receiving so many views and becoming popular. An example that became popular for its controversial video was Robin Thicke's 'Blurred Lines' which contained the vocals "I know you want it; You're a good girl; Can't let it get past me; You're far from plastic; Talk about getting blasted" and the video posed girls naked on screen. The video was very controversial and it became popular due to the people sharing the video and telling their friends about how shocking the video actually is.
Wednesday 16 September 2015
Textual Analysis: Genre Reflects Music Videos
Music videos restrict the creativity of some musical genres and that it can be seen that genres are a negative impact on the musical genre. Hartley (1994) has argued that 'genres are agents of ideological closure - they limit the potential meaning of a given text'. This is evident with the types of videos that fit with the genres of the songs the video is about. An example of this will be the music video to Boiler & LVNDSCAPE's song 'Ragga' where the song is a sub-genre to house being 'tropical house' so the video will usually contain pathetic fallacy to depict positivity which is designed to make people happy and relaxed. Most of the tropical house music videos are mostly filmed on beaches. This is more to keep in the suit of the summer feels and the summer themed tune which the song promotes. It will sometimes contain intertextual references to the artist in the video usually DJing on stage or secretively by having the producer as one of the extras you see for 1 or 2 seconds in the middle of the video.
The song will use the effect of a handheld camera shot with various different camera angles because the narrative of the music video is a couple obviously on a holiday in the Caribbean somewhere. In addition to this, it follows the woman around as she is the key figure in the video.
Hodge & Kress (1988) also agrees with Hartley's theory. 'control the behaviour of producers of such texts, and the expectations of potential consumers'. This shows that people will also become used to the types of conventions shown in the music videos to the specific genre of music they will listen to. This is also shown by the use of the same conventions in most music videos which are of the sub-genre 'tropical house'. (Eklo - You and Me has similar conventions to the song above.)
The song You and Me contains similar conventions as Ragga, it is evident as in both videos, it involves summery weather, beaches and a narrative of a fun day out with a woman as the main focus of the video.
However, Fiske (1987) asserts that generic conventions 'embody the crucial ideological concerns of the time in which they are popular'. This indicates that genre is key to tell us about how music videos should be or shouldn't be created to the specific genre. It also shows that genre tells us about what is currently popular and what isn't popular; the amount of music videos that have been released follow the suit of a genre or a sub-genre, this is by the popularity of the videos depending on what genre it is and that shows the way in which we consume music videos will depend on the conventions of the video in relation to the genre of the song it is representing.
This is evident in the two music videos as both Ragga and You and Me use the same conventions in the music video as both songs are of the same sub-genre 'tropical house' and both songs contain similar sounds and effects which give it the specific sub-genre category.
The song will use the effect of a handheld camera shot with various different camera angles because the narrative of the music video is a couple obviously on a holiday in the Caribbean somewhere. In addition to this, it follows the woman around as she is the key figure in the video.
Hodge & Kress (1988) also agrees with Hartley's theory. 'control the behaviour of producers of such texts, and the expectations of potential consumers'. This shows that people will also become used to the types of conventions shown in the music videos to the specific genre of music they will listen to. This is also shown by the use of the same conventions in most music videos which are of the sub-genre 'tropical house'. (Eklo - You and Me has similar conventions to the song above.)
The song You and Me contains similar conventions as Ragga, it is evident as in both videos, it involves summery weather, beaches and a narrative of a fun day out with a woman as the main focus of the video.
However, Fiske (1987) asserts that generic conventions 'embody the crucial ideological concerns of the time in which they are popular'. This indicates that genre is key to tell us about how music videos should be or shouldn't be created to the specific genre. It also shows that genre tells us about what is currently popular and what isn't popular; the amount of music videos that have been released follow the suit of a genre or a sub-genre, this is by the popularity of the videos depending on what genre it is and that shows the way in which we consume music videos will depend on the conventions of the video in relation to the genre of the song it is representing.
This is evident in the two music videos as both Ragga and You and Me use the same conventions in the music video as both songs are of the same sub-genre 'tropical house' and both songs contain similar sounds and effects which give it the specific sub-genre category.
Wednesday 2 September 2015
Textual Analysis: Vernallis' 'The Kindest Cut' Theory & 'Tristam - Crave'
From the research on 'The Kindest Cut', I have learnt some editing techniques and which camera angles to use in order to make sure the music video looks like a music video and not a film and that I can use the different types of editing functions correctly to make sure it correctly relays to the audience what I aim for them to see. For example, to convey meaning, showcase the star or to reflect features of sound.
Subscribe to:
Posts (Atom)