Textual Analysis: Madeon Website

From what we learnt from this website is that our design should be more towards an artistic style and rather than make the site promote the artist and by keeping the buttons to other pages minimal but evident on the screen then it may make the site more appealing to our target audience.

Identifying The Target Audience

From the research we have gathered on how Madeon targets and identifies his audience, it helped us in enabling which audience we wish to target the video at. In addition, the contemporary research we conducted on various age groups and genders and the case studies we have conducted. It has given us a clear image at which audience would be the perfect audience to target and how we would be able to do so in a productive way.

Case Study: Amy Winehouse

Audience Research for Madeon's 'Finale'

We conducted video interviews on certain people to aid us in which audience to aim our music video at. From previous audience research from the life matrix and Blumler & Katz' 'Uses and Gratifications' theory, we narrowed down the interviews to a young audiene, we also included an interview with a middle age person in order to reinforce the results of the previous audience research and to help us in aiming the video at the correct groups of people.

Textual Analysis: 'Madeon - Finale' Music Video

From the music video of the song Finale by Madeon which we are doing for our main task, we learnt some techniques from the music video which we can incorporate into our music video for the song. However as we do not wich to copy this music video, we will use these techniques in a different way in order to connote different meanings and to give different messages for the audience to decode than that of this music video.

Company Logo

This is our company logo, we created it as we needed a logo for our production company which we will be known as for the production of the our music video and ancillery tasks. The logo was created in Photoshop and the logo is circular as we created the logo with ideas from music video production companies and record labels in the dance music scene which had logos we saw as effective and successful. One such label we too idea from is Spinnin' Records where all of their releases have their logo in the centre and the logo is effective in making people recognise the label from the logo itself.

Hebdige's Subculture Theory

Hebdige's theory about cultures was written in 1979 and looked into how cultures, subcultures and counter cultures have evolved over time. He mainly looked at the sub and counter cultures such as Punks and Rockers, and the elements behind it. These include their background, ethnicity, regional identity and class. He said that these counter cultures can be seen as a symbolic form of resistance against the mainstream culture and are looked down upon.

One example that was seen was the 1990's rave, where many young people or students would gather in a field to play loud music and take drugs. It was frowned upon by mainstream media, and laws were implemented to clamp down on the problem.

This can be related to our audience as our song is likely to appeal to a subculture of fans of the electro-house genre, rather than fans of mainstream pop and hip-hop. However, it may be seen as a counter culture by an older audience as it can be related to the young generations and the negative stereotypes which are present in them.

Album Artwork Practice: Madeon

This is the album artwork that we have designed as practice for our main task. It contains the main logo from Madeon's newest releases such as his album Adventure. With this practice, it will help us create an original artwork in the future when it comes to the main piece we will submit with the music video.

The house style of Madeon's newest releases is the symbols on the middle of the artwork which is the diamond and the brackets either side. This is something we plan to incorporate into our main artwork for the main task. 

Location Scouting

We decided to use an abandoned quarry site for some of our music video. This is because we think the site could work well with the mise-en-scene with the depressed protagonist part of the music video. We will need to use health and safety forms to outline the dangers of entering this site but there doesn't seem to be any dangerous which threaten our life in the site.

Textual Analysis: Madeon's 'Finale' Album Artwork

We decided to look at the artwork for Finale and from the artwork we have found some techniques which Madeon used in his artwork to use in our CD cover for our main task. Examples of this are the use of the colour and the size and placement of the logo in the artwork.

Emphasis of the Pitch

After the pitch, we decided to improve our one page pitch to include more detail on the areas which we lacked such as more emphasis on the audience and the theories that can illustrate the audience which we will aim to promote the video towards.