Audience Research for Madeon's 'Finale'

We conducted video interviews on certain people to aid us in which audience to aim our music video at. From previous audience research from the life matrix and Blumler & Katz' 'Uses and Gratifications' theory, we narrowed down the interviews to a young audiene, we also included an interview with a middle age person in order to reinforce the results of the previous audience research and to help us in aiming the video at the correct groups of people.