Identifying Audiences with the Life Matrix

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We can utilise the data from the life matrix as it will give us the characteristics of the types of people which will become the audience of our music video and that we can apply the characteristics to the music video in order for them to consume the message of the music video which we intend to produce and that they will feel what we intend on them feeling during and after the course of the music video viewing.

Marketing of a Music Video

In this PowerPoint we made, the marketing of music videos and the songs which are released will be able to aid us in the two ancillary tasks. It will aid us in the website production as the website is the central hub to sell their products. In addition with a record label, their websites would be designed and tailored more to promote the artist as well as the song they would be selling to their fan base. When we create the website for our main project, we will aim to promote the artists song and offer the outlets for the audience to purchase the song such as iTunes, Beatport and Spotify.

The marketing process for some record labels also affects the album artwork for the song too. Examples of this are from Spinnin' Records, Monstercat and Hussle Recordings. All of these records labels use their logos in the album artwork as a way of promoting the label which released the song and for everyone to see the logo and instantly relate them to the genre of music which is often released on the label. This is something for us to consider if we wish to promote the song with a record label such as Spinnin' or Monstercat.

Production Process of Music Video



This bubble shows the production of music video which is from an article on videomaker.com and it gives the basics of all the important parts of each production stage of a music video.

Case Study: Vevo

We decided to focus out company case study on Vevo as they are a large company that revolves around music video distribution, with this case study we have learnt more about the distribution of music video and how we will be able to distribute our music video whilst attracting the biggest possible audience or a specific niche audience.

Star Theory

Star Theory is a theory created by Dyer. It is about the creation of a star/celebrity through the media. These stars rely on subsidiary media such as magazine articles and television reports in addition to their main focus such as film or music in order to help construct an image of themselves. Dyer also says that stars are based on two key points:

• The star must be equally ordinary and extraordinary at the same time,
• The star must equally be present and absent at the same time.  

One band that can relate to Star Theory is Kasabian. The band originated in Leicester and when they were becoming more popular, they had the image of a local band from leicester. As they were rising, they still retained their ordinary leicester band image in addition to being seen as extraordinary as they remained quite different to other bands with the clothes they wore and the music they played. This makes Kasabian meet the criteria for the first key point of Star Theory as they remained ordinary and extraordinary at the same time.

Miley Cyrus can also relate to Star Theory as she can be seen in two ways. Firstly is as a well known artist who used to be known by an alter ego Hannah Montana on the disney channel. Secondly she is also seen as someone who creates controversy with the sexual orientation of her music videos and the controversy she creates at live performances. It shows that stars rely on a controversy or a change in image to have an audience remain interested in them. 

We can adopt this into our music video as we can use the image which Madeon has to influence our video to make it feel like a video which would attract a similar audience in which Madeon has already attracted. However, we can also follow a plan of countering the image of Madeon and follow a route which makes it completely opposite to Madeon in an attempt to make other audiences interested in the music video.

The Distribution of Music Video

In this Prezi we made, it shows that the distribution of music videos are separated into two areas. This is either by distributing the video yourself or by having a record label distribute it on your behalf. This is shown by labels such as Spinnin' Records and Monstercat who distribute artists videos with releases of songs onto various platforms such as YouTube, Beatport and iTunes. However people can still distribute their own music videos independently by releasing the video on their own channels and then releasing music on sites such as Soundcloud and Bandcamp where releases aren't tied down to a specific record label.
The link in the Prezi is http://www.independentmusicpromotions.com/self-promote-distribute-music-video-if-must/.