Textual Analysis: 'Eminence - Knock Me Out (Feat. Anna Cyzon)' Music Video

In the music video for the song by Eminence, the narrative of the video is a mystery person in a spaceman costume trying to find someone or something which is indicated from early scenes to be the woman in the water.

The video uses camera angles of the vocalist Anna Cyzon on a bridge, the use of mid shot's and close up shots throughout the video is used to show the vocalist as recluse with the addition of wanting to be seen. This is shown when she is on the bridge alone and with no signs of society in the background. During the video, there is use of slow motion editing to show the slow paced narrative of the spaceman's journey to find the person in the water. In addition to this, it is also designed to create a continuity system to make the video flow and for the narrative to be easily viewed and understood.

The use of intertextual references in the video with the spaceman talking to the 2 people (being Eminence) is there to show off the artist behind the song which the music video is representing. This is for the artist to get more promotion in the video along side the vocalist.

The video uses contrast and binary opposites in order to express society in the video, this is shown by the change in shots during the second half of the video between the spaceman in public and the vocalist who is in complete isolation. This is used to show the separations in society and how people like either being amongst people or if they prefer to be different or if they wish to be alone.

The song itself is of a similar genre to the song we chose to use for our preliminary video task, both videos are electronic dance songs and consist of vocalists which sing throughout the song. In the video, it uses a narrative of finding someone whereas in our video we use the narrative of finding someone too but with our video its finding themselves with the use of different coloured jackets. We chose to try this to use the contrast in colour which is evident in this music video with the vocalist having a bright colour compared to the background and the vocalists sections compared the to water scenes and the public scenes.