Tuesday, 28 July 2015

Preliminary Project + Evaluation - Sound Remedy & Savoy - Leaving You (feat. Jojee)



This is the 1 minute video we produced for our preliminary task, the aim of video was to illustrate a narrative, one being someone trying to find themselves. As a group, we all decided to go a little on the strange side of things and to proceed with a main focus of editing rather than the shots and with a result which may be confusing but interesting at the same time. We used a variety of effects such as speeding and reversing footage in addition to fades, feathers and keying. Overall, the video was a success but there were a few things that I believed could be improved on. Firstly the parts of the video during the main body of the song were slightly out of sync and if I had more time I would have polished off that part and made sure the movements were in time, overall about 90% of this worked but there were a few small parts that affected it. In addition the camera quality changes significantly due to us having to use various cameras rather than just one and this means in our main task, we need to plan ahead and make sure we can use the same camera everytime in order to maintain the use of it and create a video in the same quality.

The website was built using a website builder called Weebly. Although it was easy to use and had a simple user interface, I was some what unsatisfied with the result, not because of the content of the site but because of its lack of freedom and the advertisement of the Weebly brand unless we paid for the site and domain. The content on the website fits with the narrative and provides a house style for the album. In addition to this, the website contained buttons to digital stores and ways to view the music video on the site to make it easy for people who view the site to listen and view our music and to buy it if they enjoyed it. Savoy & Sound Remedy Website

This is our artwork for the album of the song we have chose. With the template and the style we chose we went with one side containing the protagonist and the other side being empty implying that the protagonist is searching for himself, this creates the house style between the video, website and the artwork. I think the album artwork was successful in delivering the house style as it contains similar connotations to the narrative as the video did and that it uses similar scenery. However, the time it took me to create the artwork was poor as I created various drafts which took about 2 weeks to do as I wanted to make it perfect. In addition to this I tested with 3D fonts which is what I used for the artists name on the front cover which also took some time, especially with the shadows. The font for the other text was not the best choice and I wish I could have used a more professional font or one which may have matched the narrative a little bit more.















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