Textual Analysis: Vernallis' 'The Kindest Cut' Theory & 'Tristam - Crave'

From the research on 'The Kindest Cut', I have learnt some editing techniques and which camera angles to use in order to make sure the music video looks like a music video and not a film and that I can use the different types of editing functions correctly to make sure it correctly relays to the audience what I aim for them to see. For example, to convey meaning, showcase the star or to reflect features of sound.