The article speaks about how the use of event videos shows that the artist is slowly beginning to downfall. Dave Grohl said "when a musician starts to use the phrase 'mini-movie' to describe a video, it's time to quit." This indicates that even in the music industry event videos are seen as a bad thing and that other artists will refrain from creating them for their music.
The madly hyped Rihanna video will have been released on YouTube, Vimeo and other video sharing websites which now contribute towards the top 40 in both the UK and the US. This means that people who view the 'event video' will contribute to its increase in the charts. The controversy behind it will also work in Rihanna's favor with social media being in its prime zone, people will share it to show how bad the video and as people go to view how controversial it is, it will result in more people throwing views for the video. In a way, the controversy in the video is working in her favor.
Controversial videos are becoming more and more common, this is because the video thrives on the attention it receives for it being controversial and as people share it around as it is so 'shocking' it results in the video receiving so many views and becoming popular. An example that became popular for its controversial video was Robin Thicke's 'Blurred Lines' which contained the vocals "I know you want it; You're a good girl; Can't let it get past me; You're far from plastic; Talk about getting blasted" and the video posed girls naked on screen. The video was very controversial and it became popular due to the people sharing the video and telling their friends about how shocking the video actually is.
No comments:
Post a Comment