Friday, 27 November 2015

Identifying Audiences with the Life Matrix


We can utilise the data from the life matrix as it will give us the characteristics of the types of people which will become the audience of our music video and that we can apply the characteristics to the music video in order for them to consume the message of the music video which we intend to produce and that they will feel what we intend on them feeling during and after the course of the music video viewing.

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