Star Theory

Star Theory is a theory created by Dyer. It is about the creation of a star/celebrity through the media. These stars rely on subsidiary media such as magazine articles and television reports in addition to their main focus such as film or music in order to help construct an image of themselves. Dyer also says that stars are based on two key points:

• The star must be equally ordinary and extraordinary at the same time,
• The star must equally be present and absent at the same time.  

One band that can relate to Star Theory is Kasabian. The band originated in Leicester and when they were becoming more popular, they had the image of a local band from leicester. As they were rising, they still retained their ordinary leicester band image in addition to being seen as extraordinary as they remained quite different to other bands with the clothes they wore and the music they played. This makes Kasabian meet the criteria for the first key point of Star Theory as they remained ordinary and extraordinary at the same time.

Miley Cyrus can also relate to Star Theory as she can be seen in two ways. Firstly is as a well known artist who used to be known by an alter ego Hannah Montana on the disney channel. Secondly she is also seen as someone who creates controversy with the sexual orientation of her music videos and the controversy she creates at live performances. It shows that stars rely on a controversy or a change in image to have an audience remain interested in them. 

We can adopt this into our music video as we can use the image which Madeon has to influence our video to make it feel like a video which would attract a similar audience in which Madeon has already attracted. However, we can also follow a plan of countering the image of Madeon and follow a route which makes it completely opposite to Madeon in an attempt to make other audiences interested in the music video.