Textual Analysis: Male Gaze Theory

The Male Gaze Theory is useful when planning the main music video for the coursework as it indicates to us how women are shown in the media and how we can use that to play around with the theory. We aim to try and subvert the theory to go against the patriarchal society which is evident today. This is because in the 21st century women should be equal to men and that still isn't the message in most media texts in the industry today.